MDIRECTOR ONBOARDING
Creating my first campaign
Advanced information
Tips & suggestions
- Carrying out A/B testing helps us understand what subscribers want, and also helps us fine-tune our designs and subject lines.
- Animated GIFs. The use of animated GIFs enhances the initial visual impact of our emails and gives us better results.
- Emojis in subject lines. An emoji in the subject line will make your emails stand out from the crowd (preferably under 100 characters).
- Use of preheader in emails to strengthen the subject line. This is the text that follows the subject line in an email preview, so don’t skip it! The preheader can be just as important as the subject itself. You can make them a call to action or use them as a short summary of the
