The best Guerrilla marketing strategies

Guerrilla marketing is a type of non-mass marketing that is based on simple yet striking actions vwrbh6z. An interesting thing about the best guerrilla marketing strategies is that they don’t look like traditional advertising as they work to turn the message into an experience.

Many brands are using guerrilla marketing to look like generators of experiences, which the users can enjoy in person.

In order for this type of marketing to work it is essential to use more and more creative strategies everyday such as the following:

Graffiti Marketing

We have all come across some shocking images as we stroll through the streets of a big city and Graffiti marketing takes advantage of those same streets using them as a huge canvas’ on which to express emotions.

To do this, they use all kinds of materials in order to leave their mark on the surrounding roads and buildings.

Flash Mobs

A flash mob is an organised action where a group of people come together in a public place at a certain time to perform an unusual activity and when it’s over they break up and go their separate ways.

One of the most famous flash mobs was sponsored by T-Mobile and took place at London Liverpool St Station.

Ambient marketing

Street marketing is the most common form of guerrilla marketing and uses shock tactics to engage people when they encounter actions, like the one shown above. Here an association against cancer spread 50 towels out on the beach with each towel showing the image of a barbeque. The objective: To raise awareness about skin cancer caused by overexposure to the sun.

Viral videos

The explosion of social networks has paved the way for the development of very effective guerrilla marketing strategies: videos that now go viral and race through Facebook, Twitter or blogs, thanks to the power of consumer recommendations.

A great example of this technique can be seen in the latest Philips campaign on body waxing which has become the hit of the moment.

However, Guerrilla marketing strategies should be seen as just a part of an overall bigger global digital marketing campaign, one that involves Email marketing and tools like Landing Optimizer which allow you to create landing pages to focus on messages.

Would you like to try MDirector? The Cross-marketing platform that let’s you manage your entire strategy in one place.