MDIRECTOR ONBOARDING
Delivery & reputation
Ip warm-up
To make your delivery more efficient and successful, it is important to start understanding ideas that are more complex than personalised sender:
IP warm-up:
It is the process of methodically adding email sending volume to a new 1P address over several days and weeks, as part of a gradual process. This makes it possible to establish a positive sending reputation with the different email clients that receive your emails (Gmail, Hotmail, Yahoo, among others).
Delivery:
It takes place when an email is accepted by the receiving server to which we send it. It allows us to see acceptance of the email before it reaches the contacts inbox. Therefore, delivery answers the following question:
“Has our message been accepted by the receiving server we sent it to?”
This is a preliminary step before classifying the message as spam or not; as the email can be accepted and delivered by us, but that does not mean that it has entered the inbox or another folder, such as the spam folder or the Promotions folder in our contact’s email.
An email has to go through many filters before being delivered, accepted and delivered to the main inbox of our contact. During this journey, a multitude of processes come into action and must be passed, including:
- Complying with the protocols of authentication of our domain sender (SPF, DKIM, DMARC).
- Ensuring that our email 1ps are not blacklisted/blocked.
- That our contact’s mailbox is not
- That it is a valid address (it exists, it is not a cancelled account).
If any of these points along the way fail, our email may not be delivered and, therefore, delivery will not take place.
Deliverability:
This process involves not only showing that the email has been accepted and delivered by the receiving server, but also shows whether the email actually went into the inbox and not into another folder. Therefore, Email Deliverability refers to the final place where the message ends.
If you want to know more about how IP heating works and other concepts:
Links of interest
